Shape the right digital product
Turn an early idea or unclear requirement into a focused customer journey, practical scope, and testable first version.
- Product direction
- Customer journeys
- Prototyping
Accent signal
Tune the visual frequency across the whole site.
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Entrepreneur · Digital problem solver · Technical builder
I help businesses turn ideas, operational bottlenecks, and repetitive work into useful digital products. That can mean a better customer journey, a stronger e-commerce experience, or an automated system built with Shopify, Laravel, Next.js, and AI.
17
Selected projects
6
Working projects
4
Shopify Plus storefronts supported
My work connects customer experience with day-to-day operations—from supporting four Shopify Plus storefronts to building Laravel applications, integrations, and tools that help teams move faster.
See my experienceSeptember 2023
Present

Senior Backend Developer
Improving Bloom Magic’s luxury floral shopping experience through storefront customization, campaign automation, and clearer customer journeys.
September 2023 — Present
Dublin, Ireland · Remote
Shopify Plus portfolio
September 2023
Present

Senior Backend Developer
Improving how Flowers.ae presents and sells floral products through new shopping layouts, product bundles, and integrations that support UAE e-commerce operations.
September 2023 — Present
Dublin, Ireland · Remote
Shopify Plus portfolio
September 2023
Present

Senior Backend Developer
Supporting FlowersDirect.ie with reusable storefront components and ongoing SEO and conversion work designed to improve discovery and purchasing journeys.
September 2023 — Present
Dublin, Ireland · Remote
Shopify Plus portfolio
See how business needs translated into commerce, product, and operational work.
View all experienceFrom problem to progress
I can help define the opportunity, build the solution, or improve what already exists. The work is shaped around the business goal—not a predetermined technology.
Turn an early idea or unclear requirement into a focused customer journey, practical scope, and testable first version.
Make storefronts easier to discover, browse, trust, and buy from through stronger merchandising, SEO, integrations, and conversion flows.
Connect tools, improve internal workflows, and automate well-defined tasks while keeping ownership and human review clear.
Not sure what the solution should be yet? Start with the goal, bottleneck, or customer problem.
Start a conversationProjects / Featured

Project 01
A premium service website that helps growing businesses understand their staffing options and move confidently from need to consultation.
Project focus: Executive staffing · service architecture · consultation paths

Project 02
A premium dog-essentials storefront that helps pet owners find the right products through clear merchandising and confident product pages.
Project focus: Merchandising · product hierarchy · conversion paths

Project 03
An outdoor-lifestyle storefront that connects aspirational brand storytelling with organized product catalogs and clear purchase paths.
Project focus: Brand-led commerce · catalog structure · checkout flow

Project 04
A responsive retail storefront designed to keep a broad product range organized, scannable, and fast across devices.
Project focus: Responsive retail · product hierarchy · fast page delivery

Project 05
A consultation-led clinic concept that helps clients understand treatments, suitability, packages, and next steps before they book.
Project focus: Treatment discovery · consultation flows · responsible guidance

Project 06
A Manila food-commerce concept that makes a varied menu feel easy to explore through editorial storytelling, fast search, categories, reviews, and cart flows.
Project focus: Editorial menu · predictive search · device-local cart

Project 07
A fast-moving variety-store concept built around curated weekly finds, quick discovery, and a low-friction list-based ordering flow.
Project focus: Rotating drops · product discovery · list-based ordering

Project 08
A Boracay nightlife concept that turns atmosphere into action through event storytelling, service discovery, memberships, and table booking.
Project focus: Nightlife storytelling · memberships · table booking
Browse client work and self-directed concepts across commerce, services, and operations.
View all projectsSmarter operations with AI
I use AI where it can solve a specific business bottleneck: handling intake, preparing follow-ups, organizing research, updating statuses, or guiding customers. Every workflow keeps clear ownership, review points, and a safe fallback.
Explore AI systems & automationOperating mode
Task-specific
Standard
Human-reviewed
“Turn inquiries, bookings, and follow-ups into one smooth customer journey.”
Scope
Define the task, approved data, owner, and failure cases.
Connect
Link only the tools and handoffs the task requires.
Review
Test outputs, keep approvals visible, and expand only when the workflow is reliable.
Practical uses for AI
The best AI use cases begin with a measurable problem, not a tool. I focus on workflows that save time, improve consistency, or help customers get answers faster.
Map repetitive work and choose the simplest reliable approach—rules, integrations, or a bounded AI agent—for intake, follow-ups, status updates, and reporting.
Prototype guided product discovery, support triage, and recommendation flows, with a clear handoff to a person when the system is uncertain.
Use AI-assisted research, prototyping, and content preparation to test direction before deeper implementation. People review what moves forward.
Built to deliver
I choose tools based on the business, the team, and what needs to keep working after launch—not what happens to be fashionable.
Explore the toolkit
Entrepreneur · Problem solver · Builder
I’m Justin Tagorda, an entrepreneur and digital problem solver who can take a business challenge from rough idea to a practical, working solution.
More about meBusiness ideas · Digital products · Smarter operations